The Donor record has several key data points to help you have a clear picture of a person's financial investment in your church.
Donation Level
Donation Level is level based on dollars at which the Donor contributes to the church (including Soft Credit Donations). The values:
- Are automatically set and updated by a nightly routine based on the history of Donation records for the Donor in the last 90 days.
- Should not be manually set.
- Are a summary of database activity.
- Helps answer the question: To what extent has this person given over the past 90 days?
- Include a small number of fixed values that a church should not change: High, Medium, Low, Minimal, or None.
See Donor Engagement Routine for configuration details and options.
Donation Frequency
Donation Frequency is level based on the frequency/number of Donations that the Donor contributes to the church (including Soft Credit Donations). The values:
- Are automatically set and updated by a nightly routine based on the history of Donation records for the Donor in the last 90 days.
- Should not be manually set.
- Are a summary of database activity.
- Helps answer the question: How often has this person given over the past 90 days?
- Include a small number of fixed values that a church should not change: Weekly, Bi-weekly, Monthly, Occasional, None.
See Donor Engagement Routine for configuration details and options.
Other Important Data Points
For other key data points to be considered in conjunction with these, see: